Case Study: How Sportsgalaxy.in Scaled from ₹1 Lakh to ₹8 Lakhs Monthly Revenue with lotsofcode.in

Background:

sportsgalaxy.in began as a simple Opencart-based online store selling sports equipment, primarily tennis and badminton gear. Initially, the store generated around ₹1 lakh monthly, but it struggled to increase visibility, attract customers, and achieve higher revenue targets.

Challenge:

• Limited online visibility and low organic traffic
• Opencart Functionality Limitations
• Inefficient Google Ads campaigns yielding high costs and low returns
• Basic website functionality causing a suboptimal user experience
• Difficulty in competing with established competitors online

Approach by lotsofcode.in:

1. Website Optimization & Enhancement:

• Upgraded the Opencart platform to a robust, SEO-friendly, and responsive e-commerce solution
• Enhanced website performance, reducing loading time significantly
• Improved UI/UX design, leading to increased user engagement and conversions
• Implemented the PAL (Profit After Loss) Model with a First-Time Customer Discount on Online Payments to effectively manage RTOs and enhance customer satisfaction
• Integrated advanced analytics for better performance tracking and customer behavior insights

2. Guaranteed SEO Strategy:

• Conducted comprehensive keyword analysis tailored specifically for sports products, especially tennis and badminton
• Optimized product descriptions, meta tags, URLs, and images for improved search rankings
• Focused more on Pages than Blogs for a reason
• Implemented high-quality backlink building campaigns and content marketing strategies
• Provided monthly ranking reports and consistent adjustments, ensuring continuous growth
• Merchant Centre Products Syncing and fixed multiple issues

3. Strategic Google Ads Management:

• Transitioned from Performance Max (PMAX) campaigns to dedicated Search and Shopping campaigns when Possible
• Implemented targeted ad strategies emphasizing high-intent keywords, specifically around tennis and badminton equipment
• Improved ad relevance and Quality Ranking, thereby lowering CPC and increasing ROI
• Multiple Campaigns with Multiple Ad Sets
• Constant A/B testing of ad copies, landing pages, and bidding strategies

Results Achieved:

• Monthly sales increased from ₹1 lakh to ₹5-8 lakhs within six months
• Organic traffic increased by over 250% within three months
• Google Ads efficiency improved significantly, cutting ad spend wastage by 40%
• Average conversion rate increased by 75%, directly correlating with enhanced website UX and targeted ads
• Online payments have increased significantly, with 7 out of every 10 orders now being paid online
• Enhanced online visibility, establishing sportsgalaxy.in as a recognized brand in the sports e-commerce niche

Conclusion:

By partnering with lotsofcode.in, sportsgalaxy.in successfully transitioned from a basic Opencart store into a multifaceted e-commerce brand. Leveraging lotsofcode’s Guaranteed SEO and strategic Google Ads campaigns, Sportsgalaxy achieved remarkable growth, proving the effectiveness of focused digital marketing and targeted technological improvements.